Introduction

This website was developed to promote appropriate and consistent use of Dana’s updated Branding and Identity Standards.

The elements of image and identity are among the most obvious things we notice when we are first exposed to printed or published materials from any company. Whether it’s an advertisement, a website, or even a business card, we immediately make judgments about a company based on the appearance, quality, and consistency of its identity.

Careless or haphazard identity usage can reflect negatively on our company. On the other hand, recognizable and consistent branding and identity standards strengthen the Dana name, our brands, and our products.

This website is designed to help you easily locate the most current Dana identity information. It includes usage examples and electronic graphic files that support and simplify a consistent identity.

You can contribute to the strength of Dana’s identity by making use of this important resource. If you have questions relating to the use of the corporate mark (logo), or any of the other standards provided herein, please contact Corporate Communications at identity@dana.com.

Thank you for helping Dana maintain and grow its world-class image.