Aftermarket Performance Literature


Performance Product Brochure – Front Cover

The small product brochure (5.5″ width x 8.5″ height) helps provide an overview of a variety of parts that are used in high-performance applications. Dana Aftermarket Performance pieces have a more aggressive look and feel to them, in keeping with their more extreme applications such as off-roading and racing. Product descriptions should be concise, with bullet points that provide the features and benefits. A brief introductory paragraph should be used to spotlight certain featured products.

Performance Product Brochure – Interior Spread

 

Performance Product Brochure – Back Cover


Performance Sell Sheet – Front

The sell sheet is designed to offer a brief overview of the features and benefits of a given product. The piece must reflect the more aggressive Dana Aftermarket Performance look, designed to appeal to off-roading and racing enthusiasts. The copy block on the front should deliver top-level messaging, while the copy on the back should call-out the specific features and benefits of the product. A brief call to action at the bottom can tie the product in with the entire family of Dana Aftermarket Performance products. This sell sheet format offers some flexibility in design while providing a standard layout that is cohesive with other collateral pieces.

Performance Sell Sheet – Back


4-Page Performance Brochure – Front Cover

A four-page brochure provides additional space to describe the features and benefits of Dana Aftermarket Performance products. It also allows for part number charts and other information that would not fit on a sell sheet. The piece must reflect the overall Dana Performance Aftermarket look, which is designed to appeal to off-roading and racing enthusiasts. The copy block at the top of page 2 delivers top-level messaging about the performance applications, while the copy block under the subhead offers an overview of product features. Callouts of the product’s specific features and benefits should be used where possible. This brochure format offers some flexibility in design while providing a standard layout that is cohesive with other collateral pieces.

4-Page Performance Brochure – Interior Spread

4-Page Performance Brochure – Back Cover


The Dana Aftermarket Performance logo consists of the following components:

All rules regarding Dana logos, including clear space, minimum size, and minimum line screen apply to Dana Aftermarket Performance logo.


Dana Aftermarket Performance Logo – For Packaging

The vector form of the Dana Aftermarket Performance logo is used for packaging. These are the components that have changed from the original logo:


Dana Aftermarket Performance Logo – Correct Usage

The correct use of the Dana Aftermarket Performance logo and brand is essential in all communications. Please refer to these standards when incorporating Dana Aftermarket Performance branding into any materials.


Dana Aftermarket Performance Logo – Incorrect Usage

Modifying the Dana Aftermarket Performance brand in any way is prohibited. Altering the dimensions of the logo or displacing the elements will not only undermine our overall brand image, but it could also jeopardize our legal right to exclusive use of the mark.