Aftermarket Performance Literature
Performance Sell Sheet
The sell sheet is designed to offer a brief overview of the features and benefits of a given product. The piece must reflect the more aggressive Dana Aftermarket Performance look, designed to appeal to off-roading and racing enthusiasts. The copy block on the front should deliver top-level messaging, while the copy on the back should call out the specific features and benefits of the product. A brief call to action at the bottom can tie the product in with the entire family of Dana Aftermarket Performance products. This sell sheet format offers some flexibility in design while providing a standard layout that is cohesive with other collateral pieces. Pieces spotlighting more than one aftermarket brand must feature the Dana logo, while single brand-specific pieces must include the individual brand’s logo. To request an Aftermarket Performance logo for your brand, please contact Ron Draheim at 419.866.3961.
Performance Sell Sheet Front
Performance Sell Sheet Back
4-Page Performance Brochure
A four-page brochure provides additional space to describe the features and benefits of Dana Aftermarket Performance products. It also allows for part number charts and other information that would not fit on a sell sheet. The piece must reflect the overall Dana Performance Aftermarket look, which is designed to appeal to off-roading and racing enthusiasts. The copy block at the top of page 2 delivers top-level messaging about the performance applications, while the copy block under the subhead offers an overview of product features. Callouts of the product’s specific features and benefits should be used where possible. This brochure format offers some flexibility in design while providing a standard layout that is cohesive with other collateral pieces.
4-Page Performance Brochure Front
4-Page Performance Brochure Interior Spread
4-Page Performance Brochure Back Cover
Performance Product Brochure
The small product brochure (5.5″ width x 8.5″ height) helps provide an overview of a variety of parts that are used in high-performance applications. Dana Aftermarket Performance pieces have a more aggressive look and feel to them, in keeping with their more extreme applications such as off-roading and racing. Product descriptions should be concise, with bullet points that provide the features and benefits. A brief introductory paragraph should be used to spotlight certain featured products.
Performance Product Brochure Front
Performance Product Brochure Interior Spread