Aftermarket Standard Literature
Sell Sheet – Front
The sell sheet is designed to offer a brief overview of the features and benefits of each product, with a look that reflects both the aftermarket brand and the overall Dana corporate brand. The copy block on the front should deliver top-level messaging about the individual product, while copy on the back should tie the product in with the larger family of aftermarket products within that brand and then call out the specific features and benefits of the product. This sell sheet format offers some flexibility in design while providing a standard layout that is cohesive with other collateral pieces.
Sell Sheet – Back
4-Page Brochure – Front Cover
A four-page brochure is designed to go into greater detail than a sell sheet, and should be used in cases where more than one product is described or when it is beneficial to include additional information, such as a chart. On the front of the brochure, the copy below the image only features the brand and the product name. Inside, the headline is title cased and serves as the first line of the copy block. This introductory copy block is an opportunity to tie the product to the overall brand. The body copy below addresses the specific product, with an initial overview followed by callouts reflecting the various features and benefits. This brochure format offers some flexibility in design while providing a standard layout that is cohesive with other aftermarket collateral pieces. When using a 6- or 8-page layout is necessary, it is important to maintain consistent standards for the front, back and interior panels, as shown here.
4-Page Brochure – Interior Spread
4-Page Brochure – Back Cover
Small Tri-Fold Brochure – Exterior
The tri-fold brochure offers a more compact, concise method for presenting products, programs, or bulletins that are of interest to customers. Design on the front fold should be minimal, with only the title, logo, and arc with product image. In instances where the brochure promotes a product, the copy on the far left panel of the exterior (see below) is an ideal opportunity to tie the product to the overall aftermarket brand. This tri-fold format offers some flexibility in design while providing a standard layout that is cohesive with other aftermarket brand collateral pieces.
Small Tri-Fold Brochure – Interior
Small Product Brochure – Front Cover
The small product brochure (5.5″ width x 8.5″ height) helps provide a brief overview of a variety of parts that are common to a specific application. The introductory copy should tie the aftermarket brand with the overall Dana product line. Product-specific copy blocks are to be as concise as possible, followed by a few bullet points that call out features and benefits. This small brochure format offers some flexibility in design while providing a standard layout that is cohesive with other aftermarket brand collateral pieces.
Small Product Brochure – Interior Spread
Small Product Brochure – Back Cover
Small Product Brochure – Co-Branded Option (Covers)