Product Stamping/Etching

The illustrations below show the minimum sizes for stamping Dana’s Primary Brands. If a smaller-size stamp is desired, it must be approved by Corporate Communications. They may be contacted at identity@dana.com. In all circumstances, customers may request that additional images be stamped onto products. This is possible, but requires review by Corporate Communications and Dana Legal. Level A (below) is preferred. However (for Spicer and Victor Reinz only) if the product in question has a surface area smaller than either the bounding rectangle or circle shown on level A, use level B. If the product’s surface area is smaller than the smallest example shown below for a particular brand, do not stamp the product.

NOTE: Illustrations on this page reflect the smallest markings (5mm) that may be stamped on a Dana part. Art may be downloaded here: Dana Product Stamping Logos.

NOTE: The hairlines indicated on this page (surrounding the various brand logotypes) do not reproduce. They represent the size of the object being branded.

* The size to the right of each example relates to the approximate height of the object (Dana part) on which the brand would be reproduced.

** The size below each example relates to the approximate width (or diameter) of the object (Dana part) on which the brand would be reproduced.

 


Product Labeling (Printed Labels)

When printing product labels, the minimum printable size for the Dana Brand may vary depending on printing capabilities. Level A (below) is preferred (or level B when using a secondary brand). If (and only if) space is limited, use level C. The Spicer brand may carry additional detail such as “Spicer Life®” or “Spicer Life® XSTM.” If a smaller size label is desired, it must be approved by Corporate Communications. They may be contacted at identity@dana.com.

NOTE: Minimum size art may be downloaded here: Dana Product Label Logos.

NOTE: The hairlines indicated on this page (surrounding the various brand logotypes) do not reproduce. They represent the size of the label being branded.

* The size to the right of each example relates to the approximate height of the label on which the brand would be reproduced.

** The size below each example relates to the approximate width of the label on which the brand would be reproduced. NOTE: The width of Spicer labels on levels B and C can be shorter or longer depending on the length of the product name. The height, however, may not be shorter than 9/32″.