Stationery and Forms / Global Voice

If Dana is to speak to its customers and employees in a common “global voice,” all stationery and administrative materials must reflect a professional, unified appearance. In terms of sheer volume of use, correspondence materials, business cards, and administrative forms are the most fundamental exposures of the Dana identity. These materials must not only adhere to a common design appearance, but are essential exposures for accurately communicating Dana’s image.

This section illustrates the designs established for most basic stationery and forms materials, and provides complete production specifications to ensure a consistent finished appearance. Comprehensive typesetting specifications supplied for address blocks and other text required on these materials are established to create the necessary type style consistency, and more importantly, correct application of all communication and legal requirements for disclosing organization and brand relationships to Dana.

Dimensions on all illustrations are indicated in inches. A table of metric equivalents is shown in the right-hand column. Although the actual size of certain materials may vary, such as 8 1/2″ x 11″ letterhead in the United States, and A4 letterhead in Europe, the layout positions specified from the edges of the paper must remain constant.

All Dana organizations will incorporate the standard layout design for all stationery products. Modifications to the size or position of the standard elements, and/or introduction of additional copy or graphics are not allowed.

Inches = mm
1″ = 25.40
3/4″ = 19.05
1/2″ = 12.70
3/8″ = 9.53
5/16″ = 7.94
1/4″ = 6.35
3/16″ = 4.76
1/8″ = 3.18
1/16″ = 1.59

Group Names

Many of the stationery components shown on this page refer to using “Group Name – Short Form”. Information pertaining to Group Names can be found here.


Letterhead

The letterhead is one of the most basic applications of the Dana identity. Close adherence to these standards will help ensure a consistent appearance.

To order printed letterhead visit the Stationery Store website.

Adobe Illustrator files of the following two examples may be downloaded here: Dana corporate letterhead template / Dana group letterhead template

NOTE (regarding the Microsoft® Word letterhead template ONLY): If the Helvetica font is not available on your computer, replace with Arial. For more information see Corporate Typefaces on the Basic Standards page of this website.

Specifications

Size:
The standard letterhead size in the United States is 8 1/2″ x 11″. International sizes vary but are based on the standard letterhead specifications. The elements should be positioned from the upper left edges using the same measurements.

Style:
As members of an international corporation, it is also important to use globally recognized wording, i.e., “Office,” “Mobile,” etc,. as opposed to “Tel,” “Phone,” “Cell,” etc.

Include your country code, preceded by a plus sign, in your phone numbers.

Hyphens should be used in telephone numbers instead of parentheses, periods, or spaces. Outside of North America you may use spaces instead of hyphens as per local custom.

Typography:
Dana Incorporated: 8 pt Helvetica 77 Bold Condensed with 1 1/2 points of leading.
Address: 8 pt Helvetica 47 Light Condensed with 1 1/2 points of leading. (8 / 9 1/2)
Body of Letter: 10 pt Helvetica 45 Light.

Premium Paper Stock:
Strathmore 24#, Arctic white, wove finish, 25% cotton or equivalent is recommended for Dana letterhead. If a second sheet is required, a matching, unprinted sheet of the same paper stock should be used.

Alternate Paper Stock:
A generic 24#, bright white, wove finish is a recommended alternative for standard letterhead. If a second sheet is
required, a matching, unprinted sheet of the same paper stock should be used.

Colors:
Dana Blue and black.

Ink Densities (wet):
Black: 1.15–1.25 Blue: 1.05–1.15

Reproduction Method:
Offset lithography is preferred.

Microsoft® is a registered trademark of Microsoft Corporation. All rights reserved.


Envelopes

Although letterheads may contain both P.O. Box and street address information, with full city, state, and postal code for each, use only the P.O. Box information (delete the street address) in the envelope return address block.

Large envelopes will be identified in the same manner as other general correspondence envelopes, using the organization signature and address block size specified for stationery envelopes. On envelopes of extraordinary size, the organization signature and address block may be enlarged to increase visibility. If a blank large envelope is used, a mailing label featuring the Dana identity may be used. You should use either a Dana marked envelope or label, but not both.

To order printed envelopes visit the Stationery Store website.

An Adobe® Illustrator® envelope template may be downloaded here: Dana corporate #10 Envelope / Dana group #10 Envelope.

Specifications

Typography:
Dana Incorporated: 8 pt Helvetica Neue Bold Condensed with 1 1/2 points of leading.
Address: 8 pt Helvetica Neue Light Condensed with 1 1/2 points of leading. (8 / 9 1/2)

Paper Stock:

Stationery envelopes:
24#, bright white, wove finish.
A laser flap is recommended.

Large envelopes:
24#, bright white, wove finish.
28#, manila

Colors:

White envelopes:
Dana Blue and black (“A” version of the Dana Diamond)

Manila envelopes:
Black (“D” version of the Dana Diamond)

Ink Densities (wet):
Black: 1.15 –1.25 Blue: 1.05 –1.15

Reproduction Method:
Offset lithography is preferred.

*A standard stationery envelope (#10 business envelope) measures 9.5 in. x 4 1/8 in.


Mailing Labels

The Dana mailing label design complements the other elements in the Dana stationery system.

To order printed mailing labels visit the Stationery Store website.

Adobe® Illustrator® mailing label templates may be downloaded here: Dana Mailing Labels template

Specifications

Typography:
Dana Incorporated: 8 pt Helvetica Neue Bold Condensed with 1 1/2 points of leading.
Address: 8 pt Helvetica Neue Light Condensed with 1 1/2 points of leading.
(8 / 9 1/2)

Size:
The mailing label size in the United States is 4 x 3 5/16 . International sizes vary but are based on the samples shown. The elements should be positioned from the upper and left edges using the same measurements.

Paper Stock:
Bright white.

Color option 1: Dana Blue and black.

Color option 2: Dana Blue.

Ink Densities (wet):
Black: 1.15 –1.25 Blue: 1.05 –1.15

Reproduction Method:
Offset lithography is preferred.

Word Processing Tip:
Use Avery® label #5164

This website is not intended to be used for color matching purposes. Please see a Pantone® Color Formula Guide for exact color replication. You may also go to the portion of this site that discusses Dana’s Corporate Colors.


OEM Business Cards

A maximum of eight lines of text may be displayed on Dana OEM business cards. Seven is preferred.

The Dana Diamond (or Primary Brand Logotype) is anchored to the top left. The name and address block and e-mail address are anchored flush with a plane that runs through the upper and lower points of the Dana Diamond. Remember that a Primary Brand Logotype sizes as a unit. The relationships of the elements within the logotype are to always remain the same.

To order business cards visit the Stationery Store website.

Adobe® Illustrator® Business Card templates may be downloaded here:
OEM HQ Business Card Template
OEM Group Business Card Template

Which card is for you?
Most Dana employees will use Option A (upper right). Most employees working at the World Headquarters will use Option B.

Note: The back of the card should be left blank, except when a translation is necessary or to recognize formal joint-venture relationships that may require or benefit from the use of this space. It is also acceptable to add a QR code to the back of your business card (see below). When adding the QR code, it should appear alone and should be 1 inch square and centered in the field (see example).

Specifications

Size:
The business card size in the United States is 3 1/2″ x 2″. International sizes vary but are based on the standard business card specifications. The elements should be positioned from the upper and left edges using the same measurements.

Style:
As members of an international corporation, it is also important to use globally recognized wording, i.e., “Office,” “Mobile,” etc,. as opposed to “Tel,” “Phone,” “Cell,” etc.

Include your country code, preceded by a plus sign, in your phone numbers.

Hyphens should be used in telephone numbers instead of parentheses, periods, or spaces. Outside of North America you may use spaces instead of hyphens as per local custom.

Typography:
Person’s name, group name, and Dana Incorporated: 8 pt Helvetica Neue Bold Condensed with 1 1/2 points of leading.
Title and address: 8 pt Helvetica Neue Light Condensed with 1 1/2 points of leading. (8 / 9 1/2)

Paper Stock:
Starwhite Vicksburg, 88# cover, Tiara white, smooth finish is recommended for business cards.

Colors:
Dana Blue and black.

Ink Densities (wet):
Black: 1.15 –1.25 Blue: 1.05 –1.15

Reproduction Method:
Never print business cards on laser printer or color copier.
Thermography is preferred, but offset lithography may be used if necessary.

* Customer-facing: those employees who have direct contact with Dana customers.

† See The Company Name on this website.


Aftermarket Business Cards

A maximum of nine lines of text  may be displayed on Dana Aftermarket Europe* business cards. US cards may display a maximum of eight lines.

The Dana Diamond is anchored to the top left. The name and address block and e-mail address are anchored flush with a plane that runs through the upper and lower points of the Dana Diamond.

To order business cards visit the Stationery Store website.

Adobe® Illustrator® Aftermarket Business Card templates may be downloaded here:
Aftermarket Corporate Business Card template
Aftermarket (Customer-facing Employee) Group Business Card template
Aftermarket Business Card Back template

Front of Aftermarket Business Card
The front of the aftermarket business card uses the same basic layout as does the OEM business card (see previous section). Customer-facing** employees representing a singular Dana brand may choose to use the Group (or Legal Entity) card (option 2 at right).

Back of Aftermarket Business Card
Aftermarket brands (name only, no logos) may be displayed on the back (only) of the Aftermarket business card as shown in the example here. The back of the card may also be left blank. NOTE: Inclusion of a QR code, in addition to the Aftermarket brands, is optional (see example at right). It should be 7/8 inch square, “hang” from the top of the brand list, and be flush with the right end of the horizontal rule. When adding the QR code, it is also important to manage expectations by including words below the code that will let the person scanning it know what to expect. The QR should do one of two things: (1) Download your personal information that appears on the front of the card or (2) Take them to an approved Dana website.

Note: The back of the card may display one or more of Dana’s aftermarket brands as relevant or a translation of the front side in a different language. Or, as with OEM cards, you may include a QR code (see below).

Specifications
(Specifications apply to all layouts. Example shown here uses European format.)

Size:
The business card size in the United States is 3 1/2″ x 2″. International sizes vary but are based on the standard business card specifications. The elements should be positioned from the upper and left edges using the same measurements.

Style:
As members of an international corporation, it is also important to use globally recognized wording, i.e., “Office,” “Mobile,” etc,. as opposed to “Tel,” “Phone,” “Cell,” etc.

Include your country code, preceded by a plus sign, in your phone numbers.

Hyphens should be used in telephone numbers instead of parentheses, periods, or spaces. Outside of North America you may use spaces instead of hyphens as per local custom.

Typography:
Person’s name and group name: 8 pt Helvetica Neue Bold Condensed
with 1 1/2 points of leading.
Title, department (optional) and address: 8 pt Helvetica Neue Light Condensed with 1 1/2 points of leading. (8 / 9 1/2)

Paper Stock:
Starwhite Vicksburg, 88# cover, Tiara white, smooth finish is recommended for business cards.

Colors:
Dana Blue and black (and the pertinent Aftermarket Brand color, if applicable).

Ink Densities (wet):
Black: 1.15 –1.25 Blue: 1.05 –1.15

Reproduction Method:
Never print business cards on laser printer or color copier. Thermography is preferred, but offset lithography may be used if necessary.

  * Effective immediately, all Option A aftermarket business cards will say merely “Dana Aftermarket”. No other designation (such as region, continent, or country) is to be added.

** Those customer-facing employees who represent more than one brand should use the Corporate card or have two or more cards, one for each brand.


Optional QR Code Business Card Back

Optional for both OEM and Aftermarket cards, when the back of the card is blank, is to add a QR code. When adding the QR code in this way, it should appear alone and should be 1 inch square and centered in the field. It is also important to manage expectations by including words below the code that will let the person scanning it know what to expect. The QR should do one of two things: (1) Download your personal information that appears on the front of the card or (2) Take them to an approved Dana website.biz-card-back-QR-opt2

An Adobe® Illustrator® QR Code Business Card Back template may be downloaded here:

QR Code Business Card Back template