TM4 Inc. Brand and Identity Standards

Introduction / Company Name

This page reflects the brand identity for TM4 Inc. with the joint venture between Dana Incorporated and Hydro-Québec. With this joint venture comes the need to understand this new relationship both internally and externally. The following is an attempt to help all who work for TM4 to both properly understand and communicate how the brand identity fits within the organization. TM4 is required to move to the Dana identity, including (but not limited to) Logo, Signage, Workwear, Stationery, Color Palettes, etc.

The brand naming architecture below shows the relationship of all of our branding – from TM4 as a master brand to its product line extensions. Development of new logos within the TM4 brand must be done in cooperation with Corporate Communications. The brand strategy emphasizes TM4 as the company’s master brand, representing the assets, people, and culture of the Company. This strategy leverages the corporate brand across our products and markets, while enabling the product brands to confer the attributes and benefits of our respected products to our customers.

All logos and stationery templates are available on the resources page and the DML.

To request a new TM4 logo, simply contact Corporate Communications.


Basic Rules

TM4 Company Logo

Editing The Logo
Basically, don’t do it. Once downloaded, the only thing that can change is the size. Never alter the size or spacing relationships of the various elements. The logo should be sized up or down as a cohesive unit. If the size of the entire unit goes up or down, the line weight (thickness) should go up or down with it. For example, if the line starts out as 1/2 point rule, and you enlarge the entire unit to twice size, the line should end up as a 1 point rule. Also, never alter the thickness of the white border around the Diamond.

Color
The TM4 logos may only be reproduced in keeping with the guidelines set forth in the Basic Elements section of this site for Corporate Mark versions A, C, D, and E. Colors previously associated with the TM4 logo will no longer be used.

Clear Space
Establishing a clear space around the TM4 logo is very important. If crowded by other text or design elements, the logo may appear hidden. In every application, we need our identity to be obvious and proudly displayed so it can be instantly recognized. The logo must occupy a prominent position in the design of any visual communication. For presentations and advertisements, the upper or lower right corner is preferred. Minimum clear space equal to the distance from the left point of the Dana Diamond to the letter “D” in Dana must surround the logo, and must be devoid of borders, text, patterns, and images.

Minimum size – Minimum size is depicted in the diagram. Please note that the logo shown is representative of the TM4 logo in all its forms.

Maximum size – no restrictions

Minimum line screen – 133 lines per inch (applies to offset printing applications only, large format or screen printing may be less)

 


TM4 Quick Reference Guide

Pantone® is a registered trademark of PANTONE, Inc.

This website is not intended to be used for color matching purposes. Please see a Pantone® Color Formula Guide for exact color replication.

 


Corporate Colors

Color plays a very important role in establishing a consistent and recognizable image for any corporation. A specific blue, black, and white are our primary corporate colors, in addition to four secondary corporate colors. Six brand colors and 12 supporting colors* round out the palette.

“Dana Blue” and Black
What we sometimes refer to as “Dana Blue” and Black (shown at right) are actually colors consisting of different formulas, depending on the application (see table below right). PMS refers to the Pantone® Matching System and CMYK refers to the (C)yan, (M)agenta, (Y)ellow, and Blac(K) colors used in standard four-color process printing.

Quality Control
Always strive for consistency in all color applications by maintaining accurate color density. This can be accomplished by matching specified colors with industry-approved color samples. To ensure a uniform Dana Blue reproduction of the Dana Diamond, a Pantone color swatch should be provided to your printer. Be sure to provide a coated swatch if you’re printing on coated stock and an uncoated swatch if you’re printing on uncoated stock. When printing in full color, there are times that a very dense or “rich” black is desired. Use of this “rich” black is encouraged when printing equipment and budget allow.

Paint Applications
The Dana Blue color is a custom paint formula and cannot be matched by using the traditional Pantone color swatches. Because of the amount of pigment in the paint, many paint and home improvement retailers cannot mix the color.

* Pantone Matching System – Pantone® is a registered trademark of PANTONE, Inc.

** There is a difference between Pantone® Process Blue and process cyan. No part of TM4 logo (including the Dana Diamond) is to ever be reproduced in 100% cyan.

This document is not intended to be used for color matching purposes. Please see a Pantone® Color Formula Guide for exact color replication.

 


Corporate Typefaces

Dana’s corporate typeface is Helvetica Neue. It is now also the typeface for TM4.  This typeface should be used whenever possible.

When Helvetica Neue is not available – this applies predominantly in regards to Microsoft® applications (Word, PowerPoint®, email, etc.) – and using a substitute typeface is deemed necessary, use Arial.

Recommendations on Usage

Below are recommendations regarding when and where to use the various weights and styles of Helvetica Neue. If designated with the word “Only”, do not use this weight or style anywhere else. Detailed usage guidelines can be found in the appropriate sections.

CSS

Cascading style sheets for web-based communications should be in this order: “Helvetica Neue”, “Helvetica”, “Arial”.

NOTE: Not all weights and styles of Helvetica Neue belong to the TM4 Font Family. Only those listed here are authorized for use in TM4 communications.

Microsoft® and Powerpoint® are registered trademarks of Microsoft Corporation. All rights reserved.

Replacement Typefaces

Although Helvetica Neue is the corporate typeface, there are some languages with which Helvetica Neue does not work. The obvious ones are languages such as Mandarin and Arabic. Others are not so obvious. For example, the languages of some Eastern European countries use accents or diacritics that are not available in Helvetica Neue.

Following are replacement typefaces that should be used, along with their corresponding languages/regions:

Microsoft JhengHei – Mandarin (Chinese)
WinSoft Pro Neue Helvetica Arabic – Arabic
Pragmatica – Eastern Europe

NOTE: In addition to choosing the correct typeface, it is also important to choose the correct weight, i.e., book, medium, bold, extra bold, etc.

 


Stationery

If TM4 is to speak to its customers and employees in a common “global voice,” all stationery and administrative materials must reflect a professional, unified appearance. In terms of sheer volume of use, correspondence materials, business cards, and administrative forms are the most fundamental exposures of the TM4 identity. These materials must not only adhere to a common design appearance, but are essential exposures for accurately communicating TM4’s image.

This section illustrates the designs established for the most basic stationery and forms materials, and provides complete production specifications to ensure a consistent finished appearance. Comprehensive typesetting specifications supplied for address blocks and other text required on these materials are established to create the necessary type style consistency, and more importantly, correct application of all communication and legal requirements for disclosing organization and brand relationships to TM4.

Dimensions on all illustrations are indicated in inches and metrics. Although the actual size of certain materials may vary, such as A4 letterhead in Canada and Europe, 8 1/2″ x 11″ letterhead in the United States, the layout positions specified from the edges of the paper must remain constant.

Letterhead

The letterhead is one of the most basic applications of the TM4 identity. Close adherence to these standards will help ensure a consistent appearance.

Adobe® Illustrator® files may be downloaded here: TM4 Company Letterhead template.
A Microsoft® Word file may be downloaded here: TM4 Letterhead Word template. 
NOTE (regarding the Microsoft® Word letterhead template ONLY): If the Helvetica font is not available on your computer, replace with Arial.

Specifications

Size:
The standard letterhead size in Canada is A4 –  210 mm x 297 mm (8.27″ x 11.69″). International sizes vary but are based on the standard letterhead specifications. The elements should be positioned from the upper left edges using the same measurements.

Style:
For translation purposes, T: is permitted in place of Office. Include your country code, preceded by a plus sign, in your phone numbers.

Hyphens should be used in telephone numbers instead of parentheses, periods, or spaces. Outside of North America you may use spaces instead of hyphens as per local custom.

Typography:
TM4: 8 pt Helvetica Neue 77 Bold Condensed with 1-1/2 points of leading.
Address: 8 pt Helvetica Neue 47 Light Condensed with 1-1/2 points of leading. (8 / 9-1/2)
Body of Letter: 10 pt Helvetica Neue 45 Light.

Paper Stock:
A generic 70#, 94 bright white opaque text is recommended for standard letterhead. If a second sheet is required, a matching, unprinted sheet of the same paper stock should be used.

Premium Paper Stock:
Strathmore 24#, Arctic white, wove finish, 25% cotton or equivalent is recommended for letterhead. If a second sheet is required, a matching, unprinted sheet of the same paper stock should be used.

Colors:
Dana Blue and black.

Ink Densities (wet):
Black: 1.15–1.25 Blue: 1.05–1.15

Reproduction Method:
Offset lithography is preferred.

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Envelopes

Although letterheads may contain both P.O. Box and street address information, with full city, state, and postal code for each, use only the P.O. Box information (delete the street address) in the envelope return address block.

Large envelopes will be identified in the same manner as other general correspondence envelopes, using the organization signature and address block size specified for stationery envelopes. On envelopes of extraordinary size, the organization signature and address block may be enlarged to increase visibility. If a blank large envelope is used, a mailing label featuring the TM4 identity may be used. You should use either a TM4 marked envelope or label, but not both.

An Adobe® Illustrator® file may be downloaded here: TM Envelope template.

 

Specifications

Typography:
TM4: 8 pt Helvetica Neue 77 Bold Condensed with 1-1/2 points of leading.
Address: 8 pt Helvetica Neue 47 Light Condensed with 1 1/2 points of leading. (8 / 9-1/2)

Paper Stock:

Stationery envelopes:
24#, bright white, wove finish.
A laser flap is recommended.

Large envelopes:
24#, bright white, wove finish.
28#, manila

Logo Colors:

White envelopes:
Dana Blue and black (“A” version of the Dana corporate mark)

Manila envelopes:
Black (“D” version of the Dana corporate mark)

Ink Densities (wet):
Black: 1.15 –1.25 Blue: 1.05 –1.15

Reproduction Method:
Offset lithography is preferred.

*A standard stationery envelope (#10 business envelope) measures 9.5 in. x 4 1/8 in. (228.6 mm x 104.78 mm)


Mailing Labels

The TM4 mailing label design complements the other elements in the TM4 stationery system.

An Adobe® Illustrator® file may be downloaded here: TM4 Mailing Labels template

Specifications

Typography:
TM4: 8 pt Helvetica Neue 77 Bold Condensed with 1-1/2 points of leading.
Address: 8 pt Helvetica Neue 47 Light Condensed with 1-1/2 points of leading.
(8 / 9-1/2)

Size:
The mailing label size is 4-1/2 x 3 5/16 (114.30 mm x 84.14 mm). International sizes vary but are based on the samples shown. The elements should be positioned from the upper and left edges using the same measurements.

Paper Stock:
Bright white.

Color option 1: Dana Blue and black.

Color option 2: Dana Blue.

Ink Densities (wet):
Black: 1.15 –1.25 Blue: 1.05 –1.15

Reproduction Method:
Offset lithography is preferred.

Word Processing Tip:
Use Avery® label #5164

This website is not intended to be used for color matching purposes. Please see a Pantone® Color Formula Guide for exact color replication.


Business Cards

A maximum of eleven lines of text may be displayed on TM4 group business cards. If space is needed you may replace the Fax: with a mobile number. The website may also go up on the same line as the email address – a minimum of three spaces away from the email address (four is preferred).

The TM4 company logo is anchored to the top left. The name and title are anchored flush with a plane that runs across the top of the lowercase “m” in the TM4 logo. The address block begins 1/2 blank line space after the title. Remember that the logo sizes as a unit. The relationships of the elements within the logo are to always remain the same.

An Adobe® Illustrator® file may be downloaded here: TM4 Business card template.

Note: The back of the card should be left blank.

Specifications

Size:
The business card size in the Canada and the United States is 3 1/2″ x 2″ (88.9 mm x 50.8 mm). International sizes vary but are based on the standard business card specifications. The elements should be positioned from the upper and left edges using the same measurements.

Style:

For translation purposes, T: is permitted in place of Office. Include your country code, preceded by a plus sign, in your phone numbers.

Hyphens should be used in telephone numbers instead of parentheses, periods, or spaces. Outside of North America you may use spaces instead of hyphens as per local custom.

Typography:
Person’s name: 8 pt Helvetica Neue 77 Bold Condensed with 1-1/2 points of leading. (8 / 9-1/2)
Title: 8 pt Helvetica Neue 47 Light Condensed with 1-1/2 points of leading. (8 / 9-1/2)
TM4, Inc.: 8 pt Helvetica Neue 77 Bold Condensed with 1-1/2 points of leading. (8 / 9-1/2)
Address, phone and email and website: 8 pt Helvetica Neue 47 Light Condensed with 1-1/2 points of leading. (8 / 9-1/2)

Paper Stock:
100#, 98 bright white smooth cover is recommended for business cards.

Colors:
Dana Blue and black.

Ink Densities (wet):
Black: 1.15 –1.25 Blue: 1.05 –1.15

Reproduction Method:
Never print business cards on laser printer or color copier.
Thermography is preferred, but offset lithography may be used if necessary.


Email Signatures

Format, Content, and Style

Following are a few standards that will ensure that all of our signatures have consistency throughout the company.

Format
The typeface used in TM4 emails, including email signatures, is Arial (regular), 12 point, with normal spacing.
The background color for all TM4 emails is to be white.

Content
Unless it says “optional” next to an item in the example(s) below, it should be included in your email signature.
You may delete optional items below but the remaining information should follow in the order shown.

Style

For translation purposes, T: is permitted in place of Office. Include your country code, preceded by a plus sign, in your phone numbers.

Hyphens should be used in telephone numbers instead of parentheses, periods, or spaces. Outside of North America you may use spaces instead of hyphens as per local custom.
The web address may be edited to any appropriate TM4 url, but should be limited to one url per email signature.

Signature Options

Below is the standard for TM4 email signatures.

TM4 employees working outside of the United States should observe local regulations pertaining to additional information that needs to be included in their email signatures.

NOTE: Do not use quotations, emojis, political or religious statements, sports affiliations, unauthorized images or any other personal messages on your company email signature.

Mobile Device Email Signatures

The signature below should be used for emails originating from a mobile device or tablet.

Email Signature Setup Instructions:

Computer
How to set a default email account on your computer
Outlook
Outlook Online

Apple Device
How to set a default email account on your iPhone and iPad
iPhone Native
Outlook App
Outlook Web Access


Q&A

Q: Can I include the brand names within in my signature?
A: Generally, no. TM4 Inc. is the name that should go in our signatures and on our business cards. We represent TM4. We sell brands. Some customer-facing employees may have a need to include brands in a promotional banner, web address at the bottom of their address, but it should be clear that we all work for one unified organization.

Q: Why do I have to enter the + in front of my phone number?
A: With the + preceding your country code, in an emergency anyone with a mobile device can go to your e-mail, click on your phone number, from anywhere in the world, and the call should go through. If you do not enter the + symbol, the phone may not understand the country code, and the call may or may not work.

Q: Should we order new business cards?
A: Yes. Please use the remaining business cards that you have, even if they say TM4. When your email is updated to a Dana email or if it is time to replenish your cards, please update per the standards.


Telephone and Voicemail Greeting

TM4 corporate employees may say something similar to, “Hello. You have reached Jane Doe at TM4 Inc. in the Marketing department…”


PowerPoint® Presentations

Official PowerPoint® templates are available for download here: TM4 PowerPoint Template.

It is not acceptable to brand PowerPoint templates except with the approved corporate template. Product brands can be used in written form and as a graphic for the slide but shall not become part of the template.

 

 

Powerpoint® is a registered trademark of Microsoft Corporation. All rights reserved.


Product Marking

The illustrations below show examples for labeling the TM4 product. If a smaller-size  is desired, it must be approved by Corporate Communications.

Product Labeling

Name Plates
When space allows, use the TM4 logo in its entirety. You may print in either black or Dana Blue (Pantone Process Blue). When sizing the TM4 logo, the height of the logo should be between 20 – 25 percent (not larger than 25 percent) of the overall label or plate height, but not smaller than the minimum size (see above).

Minimum Size
Minimum size for reproducing the TM4 logo may depend on how much detail can be held using your particular printing method. If your chosen printing method does not allow you to print the logo so that the “A”s in the Dana Diamond do not fill in, your minimum size may need to be larger than shown (see Clear Space above).


Designed In Québec

When applicable and commercially reasonable, this symbol should be placed on product and packaging. An adhesive label may be used, or some other method that works best with the particular situation. It should be sized so as not to overpower our brand and yet not so small that it is difficult to see or read. When printing in color, use Québec blue (Pantone 293).

 


Signage Introduction

This section provides a comprehensive overview of the design systems established for identifying and navigating TM4 facilities. They are extremely visible to our customers and the general public and must reflect the same level of quality and image consistency established for other key identity exposures.

Due to specific regional needs, facilities are encouraged to work with a local sign manufacturer, which, in turn, should obtain approval of design drawings from Corporate Communications. Questions should be directed to Corporate Communications.

For more information see TM4 Corporate Typefaces above.

For information regarding the interior painting of TM4 Manufacturing facilities, go to the Industrial Facility Painting page on this website.


Exterior Building Signs

Going forward, only the TM4 logo shall appear on a TM4 facility. The TM4 logo should be applied to a facility as few times as possible. Ideally, one should be used. However, there may be situations where the facility is exposed to two major traffic patterns, necessitating the employment of a second logo. At no time should there be two TM4 logos displayed on two sides of a corner.

The logo should always be either internally or externally illuminated.

Both formats can be fabricated in any size necessary to ensure integration with the building style and architectural detail. If there is any doubt as to the appropriate size for the TM4 logo, contact Corporate Communications.

 


Primary Signs

Facility Entrance

The TM4 logo should be prominent and should work well with the building’s existing decor. The lighting may be internal or external. Internal is preferred, but conditions may dictate otherwise. It is strongly recommended that you work with a professional commercial sign company in your area. All designs and blueprints must be approved by Corporate Communications.

 


Secondary Signs

Entry-way Identification

Two sign types are available for providing TM4 identification at building entry-ways. Vinyl appliques may be applied to the surface of the glass. A single decal configuration per set of doors is recommended. NOTE: Vinyl appliques may be either frosted opaque (to resemble etched glass – see Type A) OR full color (Dana Blue, black, and white – see Type B) but not both.

When glass application is impractical, or a more impactful sign is desired, a Type C Entry-Way Plaque may be installed on the wall, next to the doors. Type C consists of vinyl appliques applied to stainless steel or anodized aluminum OR a material made to look like stainless steel or anodized aluminum. Consistent with vinyl appliques, one plaque per entry is recommended.

 


Interior

Lobby/Entrance Introduction

The lobby/entrance to a TM4 facility is one venue for helping to build equity in the Dana brand. Our corporate mark, the Dana Diamond, is the most critical component of our brand identity, and because of this, special attention must be paid to logo production, sizing and placement. This section of the TM4 Branding and Identity Standards has been designed in an effort to help TM4 create and maintain a customer-facing presence that is consistent across the globe. To achieve this consistency as a company, it is very important that each person involved in the process understands and follows these guidelines. An integral part of this process, and one that must be included well in advance of the planned build, is to obtain approval of your plans and layouts by contacting Corporate Communications.

Setting Expectations

Each and every Dana facility around the world has its own unique characteristics and personality. However, in an effort to maintain a sense of corporate Identity going forward, it will be expected that the main entrance to each facility migrate toward having the same clean, modern, look and feel.

The following should be included in all lobbies whenever possible:
1. Corporate Identity  – Dana Diamond (the corporate mark)
2. People Finding A Better Way*
3. Digital Display
4. Awards Displays
5. Product Displays
6. Graphic Element
7. Reception Desk or Kiosk

*For more on proper use of the corporate themeline go to the People Finding A Better Way page on this website.

Small Lobby with Reception Desk or Kiosk

 

1. Corporate Identity

The Dana Diamond should be shown behind the reception desk (or kiosk), with no facility name listed. Whenever possible, the white surface should be a high gloss painted panel no smaller than 1m tall (100 cm) of varied length (based on application). High gloss paint finish to match RAL 9003 Signal White. Panel thickness is 2″ (50mm), mounted with the vertical center at eye level – between 60″ and 66″ (1525mm – 1675mm ) above finished floor. Material should be 1/4” (6mm) horizontally brushed stainless steel, anodized aluminum, or metal laminate substitute affixed to white surface with 1/2″ (13mm) thick standoffs.

2. “People Finding a Better Way”

The corporate themeline, “People Finding A Better Way”, may be locked with the Dana Diamond (when locked up with the Diamond, they are together referred to as the Corporate Endorsement Unit or CEU), or placed separately close by. Material should be 1/4” (6mm) dimensional, horizontally brushed stainless steel, anodized aluminum or a metal laminate substitute affixed directly to the face of the painted white panel. Refer to the People Finding A Better Way guidelines under the Introduction section of this website.

3. Digital Display

A digital display can be used to show the following:
1. Days since last safety incident
2. Facility information
3. Looping corporate or product videos
4. Special visitor welcome

4. Awards Display

B+N Industries cables and glass shelving system or matching alternative to display awards and trophies. Point of purchase floor standing trophy case for smaller spaces is available for purchase here.

5. Product Displays

Product Display | Standard Table

Small and medium sized product samples are displayed on sleek, minimal horizontal bridges intended to minimize display mass and distraction. All samples exhibited here are completely show finished according to the product finishing schedule. Table sizes are based on a standard, but customization is welcome on a limited basis to accommodate various product configurations. The bridge thickness is fixed, however display dimensions may be adjusted in 100mm increments for customization as necessary. The bridges may be fabricated from engineered wood, aluminum or steel depending on preferred regional techniques. Additional, concealed base plates may be integrated as necessary for safety. For trade show specific application, a laminate finish is allowed according to the Material Palette section for specifications.

Core Product Display | Standard Wall Panel

Small and medium sized product samples are displayed on sleek, vertical panels for application to walls, column surrounds and freestanding pylons. All samples exhibited here are completely show finished according to the product finishing schedule. Panel thickness and width is fixed as illustrated, but may be adjusted vertically in 100mm increments for customization as necessary. The panels may be fabricated from engineered wood or aluminum depending on preferred regional techniques. Wall mounting system is according to wall system and product weight. For trade show specific application, a laminate finish is allowed according to the Material Palette section for specifications.

Core Product Display | Floor Plinth

Large scale product samples are supported by steel posts on rolling trolleys that are concealed with the illustrated clamshell plinth. The face profile of the plinth matches that of the standard display table with a recessed toe kick front and back. The toe kick shall be laminated with mirrored acrylic to reflect the light gray carpet or gloss white laminate flooring that it is resting upon. The height of all bases is standard and fixed as illustrated, but the plan view will vary according to the product requirements. The plinths may be fabricated from engineered wood or aluminum depending on preferred regional techniques. Plinths may be removable or permanently applied to the steel trolley based on program requirements. For trade show specific application, a laminate finish is allowed according to the Material Palette section of the Brand Standards for specifications.

Product Display | Raised Floor Integration

Large scale product samples are supported by steel posts on rolling trolleys that are concealed beneath the finished raised floor. Steel posts are painted black as the standard finish, but may be customized to blend in with the surrounding environment. Trim rings are acceptable for transition from the posts to the floor.

Product Finishing

Product being displayed in a trade show environment must meet a minimum acceptable level of show finish to display a high-end feel. Larger axles and driveshafts should be disassembled and cleaned, any exposed hardware should be chromed, welds and imperfections should be filed and sanded, and paint and clear coat should be applied to complete the finish.

Paint colors are specified below and, over time, as our product becomes worn and in need of a fresh finish, we will be applying these paint colors. See the Material Palette section for paint specifications.

From this point forward, any product needing a “refresh”, as well as any new product, should be painted with the new colors as listed under “Product Finishing” in the Material Palette section.

6. Graphic Application – Decorative

On large wall surfaces, graphic content should be kept to a minimum and should be contained to the portion of the wall mounted at eye level between 66 – 72″ (1524mm ) to center of panel above finished floor. It is recommended to use a graphic band to keep the space organized and clean.

Inkjet printed graphics are applied to 6mm substrate mounted to the wall with Dibond with a low-luster overlaminate applied to the first surface. Substrate should be no smaller than 1m tall (1000mm) high x varied length based on application and mounted proud of the finish wall surface with 25 – 28mm standoffs or hanging cleats held in from the perimeter to become invisible.

Content may include imagery, facility designation or current corporate messaging. Some options are available on the Image Library section of the Brand Standards.

7. Reception Desk or Kiosk

If a lobby includes a reception desk, it should have no text or visible branding.

In the case that personal reception is not feasible, a free standing purchasable registration kiosk is recommended that provides wayfinding for guests and visitors. The kiosk should match or be designed similar to the unit below pictured here. Final hardware, software and system integration is to be approved and managed by DANA I.T. personnel.

Painting

Optional accent walls throughout the lobby should be finished with matte blue RAL 5005.

There may be various types of wall coverings or materials used throughout various lobbies, but if your wall is painted paint satin white RAL 9003. Please follow the guidance available on the Industrial Painting section of the Brand Standards.

Conference Room Introduction

Setting Expectations

Each and every Dana facility around the world has its own unique characteristics and personality. However, in an effort to maintain a sense of Corporate Identity going forward, it will be expected that the conference room or rooms in each facility migrate toward a look and feel consistent with the standards set forth on this page.

The conference room standards have been created to maintain a customer-facing presence that is consistent across the globe. To achieve this consistency as a company, it is very important that each person involved in the process understands and follows these guidelines. Our logo is the most critical component of our brand identity, and because of this, special attention must be paid to logo production, sizing and placement. An integral part of this process, and one that must be included well in advance of the planned build, is to obtain approval of your plans and layouts, contact Corporate Communications here.

It is understood that budgets will not allow for these updates to happen immediately, but when a refresh is deemed necessary, and as funds become available, it will be expected that upgrades will follow the guidelines as set forth in this section of the Branding and Identity Standards.


Conference Room Look and Feel

The Conference Room is high-tech, very clean and uncluttered. The images below will help you visualize what we are trying to achieve. Obviously, all conference rooms are different in terms of size, the number of doors and/or windows, etc., but the final result should take instruction from what you see here.


Corporate Identity – Dana Diamond

The Dana Diamond should be shown on the main wall of the conference room. Material should be 1/4” (6mm) horizontally brushed stainless steel, anodized aluminum or a metal laminate substitute affixed directly to the white surface.


“People Finding a Better Way”

The corporate themeline, “People Finding A Better Way”, may be locked with the Dana Diamond (when locked up with the Diamond, they are together referred to as the Corporate Endorsement Unit or CEU), or placed separately close by. Material should be 1/4” (6mm) dimensional, horizontally brushed stainless steel, anodized aluminum or a metal laminate substitute. Refer to the People Finding A Better Way guidelines under the Introduction section of this website.


Graphic Application – Decorative

On large wall surfaces, graphic content should be kept to a minimum and should be contained to the portion of the wall that is at the attendee’s eye level. It is recommended to use a graphic band to keep the space organized and clean. Verbiage should be kept to a minimum and detail such as engineering specifications, charts, and graphics are not recommended.

Inkjet printed graphics are applied to 6mm Dibond with a low-lustre overlaminate applied to the first surface. Substrate is mounted proud of the finish wall surface with 28mm hanging cleats held in from the perimeter to become invisible.

Content may include imagery, facility designation, or current corporate messaging. The Global Presence Map as well as additional options are available on the Image Library section of the Brand Standards.


Painting

There may be various types of wall coverings or materials used in your conference rooms, but if your wall is painted, use satin white RAL 9003 or similar. Please follow the guidance available on the Industrial Painting section of the Brand Standards.

Optional accent wall in the conference room should be finished with matte blue RAL 5005.


Ceiling

The Dana lobby ceiling should always be white. Construction may be either standard, smooth drywall or a suspended ceiling. If installing a suspended ceiling, the panels should be square and not rectangular.


Vehicle Branding

When painting a passenger car or truck for the TM4 livery, choose an OE “stock” white vehicle (if possible) and tastefully apply the TM4 logo and the “diamond burst” graphic as shown below.

The images below are for reference only. The vehicles shown are merely examples. Because no two vehicles are alike, it may be necessary to make adjustments to size and spacing of the elements. In the end, your vehicle(s) should look similar to the ones in the examples shown below. Please contact Corporate Communications for advice on finishing detail and final approval.

 


Workwear

For clothing, the TM4 Company logo may be embroidered or silk-screened. Standard placement is left chest of garment. Approved color options for the Dana Diamond are a full-color Dana Diamond (Dana Blue with black). If the full-color Dana Diamond is used on dark material, a fine white line must surround the Diamond (see logo version “A1”). In this case, the inside field should be white. When embroidering the logo, it may be done in full color OR as tone-on-tone. If you’re not sure how to apply the logo to your particular situation you may contact Corporate Communications.


Master File Coding / TM4 and Spicer Electrified Logos

The information below will help in deciphering the file names on the various logo files available for download on the resources page of this website. This page will be of most benefit to your graphics vendors.

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