When creating a logo to commemorate a special occasion or event within the Company, such as an anniversary, milestone, etc., the guidelines below must be followed in order for the new, temporary Special Occasion logo to be in line with our Branding and Identity Standards. All new temporary logos should be developed with, and approved by, Corporate Communications before use, contact Corporate Communications here.


The Dana Diamond (always on either the left or top) is combined with your new event-specific logo to form the Special Occasion logo. The proportions of the new logo are determined by the Diamond. Add a space around the Diamond equal to twice the height of the “D” in Dana to the left, right, top, and bottom of the Diamond. This determines the size of the left side (or top) of the new logo. Double this shape to the right of (or below) the first shape to form the right (or bottom) part of the new logo. Then insert your event-specific logo into the second side, making sure that it fits within the smaller dashed line box. The “hairline” rule that separates the two halves sizes up or down in proportion to the logo.

* The event-specific logo (and/or words) never visually dominates the Diamond.
It can appear smaller or equal in size, but may not appear larger or more dominant than the Dana Diamond.

NOTE:  The red box above represents the closest that any other element can be to the Special Occasion Logo. It also represents the tightest crop allowable for something like a banner or poster.

NOTE:  All logos are not square and therefore some will not fit into the smaller dashed area shown above. If the logo you are creating breaks out of the box a little bit (like the circle above), that’s OK, as long as in the end it does not appear to be larger or weightier than the Diamond. In other words, a logo that does not have sharp corners can be slightly larger than one with sharp (square) corners. The ultimate goal is that the temporary logo does not visually dominate over the Dana Diamond.


The Diamond always appears in its preferred colors, i.e., Pantone® Process Blue, black, and white. A one-color version of the Diamond is not acceptable for this usage. The background behind the Diamond may be either white, black, gray, or Pantone Process Blue. No other colors or busy photos or patterns may be used behind the Diamond. For more information, see the paragraph on Unauthorized Usage in the Basic Elements section of this website. When using split background colors, the vertical rule between the two logos is not necessary and should be eliminated. Below are the only acceptable color options for the the Special Occasion logo. Obviously, the color of the event-specific part of the newly created logo can’t be shown here. However, the design and colors chosen for that part of the new logo should not detract from or reflect poorly on the Dana Brand overall.

NOTE: The four options above with the red box may be used without a border or edge of any kind. In other words, they can be “free floating” in a sea of color. The red box in these four cases simply represents the closest that any other element may be placed in relation to the logo.

Rules of Use

Since the logo/type treatment is connected to a special occasion/event, the logo should only be used for a period of time relating to the event (anniversary – year of anniversary). Because of this finite period of time, the Special Occasion logo cannot be used on any item that will be in use longer than the designated time period. Exceptions to this rule are commemorative merchandise such as pens, hats, and shirts. As with any specially-created materials, any and all designs must be approved by Corporate Communications prior to implementation, contact Corporate Communications here.